Mark Zhou (2nd from left), Chairman of Zhuhai CEG, briefs NBAA-BACE 2017 exhibitors on Airshow China)
Business jet manufacturers are signing up for Airshow China 2018 much earlier than expected in a bid to take a bigger slice in China’s business aviation market, which is still on the rise in mainland China, according to Mark Zhou, Chairman of Zhuhai Exhibition & Convention Group Company Ltd. (Zhuhai CEG), who just wrapped up a promotional campaign for the show at the 2017 Business Aviation Convention & Exhibition (NBAA-BACE). Zhuhai CEG is the parent company of Zhuhai Airshow Co., Ltd., the official organizer of Airshow China.
The annual NBAA-BACE is the most influential trade event in the business aviation industry. This year’s event, taking place in Las Vigas Oct. 10-12, 2017, attracted some 1,100 exhibitors and 100 aircraft on static display.
Mark Zhou (center), Chairman of Zhuhai CEG and Tom Kallman (right), President of Kallman Worldwide Inc. at NBAA-BACE 2017)
On sidelines of the event, Mark Zhou, accompanied by Tom Kallman, President of Kallman Worldwide Inc., met with exhibitors and senior executives from NBAA (National Business Aviation Association), the organizer of the event.
Kallman Worldwide Inc., acting as the US national pavilion organizer for overseas trade airshows, is Airshow China’s authorized agent in the US market.
Top brand business aircraft names as well as Airshow China’s traditional exhibitors, including Gulfstream, Bell, Bombardier, Embraer, pledged to fly their mainstream aircraft models to Airshow China 2018. New market players, including Honda Jet, and Jetex, also expressed interests in attending the show.
Mark Zhou (4th from left) and Tom Kallman (2nd from left) meet with NBAA senior executives
Business aircraft makes an increasingly important part of Airshow China, which has set up a dedicated display area for business aviation since 2010 in response to the country’s burgeoning general aviation market. Aiming to create a high-end platform for business aircraft exhibitors at Airshow China 2018, Mark Zhou also met with Mike Nichols, NBAA’s vice president, operational excellence & professional development, and Chris Strong, NBAA’s senior vice president, conventions & membership, and discussed on cooperation in recruiting business aviation exhibitors, organizing trade visitors and setting up business forums at the upcoming Airshow China 2018.
Slated to take place Nov. 6-11 in Zhuhai International Airshow Center, Airshow China 2018 will showcase the latest product and technologies in aerospace and land-based defense industries, including military & commercial aircraft, business jets, general aircraft, UAV, aero engines, MRO, and civilian-military applications.